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Stanley Hainsworth

Stanley Hainsworth

After pursuing an acting career for some years, Stanley decided he would apply all he’d learned to a new trade in the creative world. He spent several years at Nike as a Creative Director working on everything from hang tags to annual reports to the Olympics before moving to Denmark to join the Lego Company as their Global Creative Director. There he directed a total visual overhaul of the Lego brand from top to bottom, including packaging, the web, retail and brand stores. Stanley returned to the U.S. to work for Starbucks where he thought it would be fun to work for a company named after the first mate in Moby Dick.

Stanley led and oversaw all creative aspects of Starbucks Coffee Company and associated brands including Hear Music, Tazo Tea, and Ethos Water. Stanley’s creative influence and responsibility with his team of designers, illustrators, web designers, writers and art directors extended to the look of new products, packaging systems, seasonal promotions (in-store and out-of-store materials), brand campaigns, advertising and collateral materials.

Now, Stanley is the Chairman and Chief Creative Officer of the creative company called Tether. Tether works with consumer product, entertainment and experience brands to create memorable solutions – branding, advertising, retail, digital, products, entertainment, packaging – for consumers. As well, Tether designs and sells products that complete a creative link between creatives and consumers.

Stanley is a national board member of AIGA, a featured speaker on Creativity worldwide and the recipient of awards from ID Magazine, Communication Arts, The Library of Congress, Graphis, Type Directors Club, HOW International, HOW Regional, NW Design Awards, PRINT International, AIGA National, AIGA Regional, Rosie’s, POP Times, and Communication Arts Illustration, Retail Interiors (Best International Store and Best Retail Theater) and MAPIC (Best Retail Store).

Design Revival 2008